Administrators at NCAA Division I institutions have multiple sport programs to market, yet resource limitations challenge these administrators to identify efficient and equitable resource allocation strategies. Therefore, the purpose of this study was to determine how NCAA Division I marketing administrators allocate marketing resources to their various sport programs. Three norms of exchange: ...

the aim of this study was to investigate the role of international sporting goods fair in developing sport market regarding marketing mix (5ps). the study used a descriptive and field method and was conducted as a survey. the statistical population included all sporting equipment and goods producers who participated in the international fair (n=72 companies) and the sample equaled the populatio...

Team identification, the degree to which an individual feels psychologi­ cally linked to a team, has been a focal point in studies of sport fans and sport spectatorship (e.g. Fink et al., 2002; Jones, 1997; Wann & Branscombe, 1993; Wann & Dolan, 1994; Wann & Schrader, 1997). Although the development of team identification has been examined extensively in established sport markets, the purpose o...

Abstract In this study , the relationship between investment components in sport and social capital is examined and the population in this research consists of 55 marketing consultant of Iranian soccer league sports sponsors. The research tool is also a questionnaire and for data analysis the statistical software spss and structural equation modeling method graphics Amos were used. In theoret...