Nowadays business organizations seem to be involved in the processes of sustainable development. Therefore, not only economic indicators of performance are considered but also – the environmental responsibility is equally important. The environmental responsibility covers social responsibility and natural environment responsibility. The last one demands taking into account promotion of sustaina...

Most of the present studies described corporate social responsibility as a holistic concept when investigating the relationship between corporate social responsibility and its outcomes. Few researches were done on the dimensions of corporate social responsibility and their effects. A fourdimension scale of corporate social responsibility is defined in this paper. They are economic responsibilit...

Risk taking is often associated with creativity, yet little evidence exists to support this association. The present article aimed to systematically explore this association. In two studies, we investigated the relationship between five different domains of risk taking (financial, health and safety, recreational, ethical and social) and five different measures of creativity. Results from the fi...

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

One of the issues that have gained a lot of attention in recent years is the board gender diversity. Many researchers believe that gender diversity in the board reinforces corporate social responsibility and on the other hand, gender diversity is one of the signs and effects of corporate social responsibility in the board, so there is a mutual relationship between board gender diversity and cor...