Background. Brand Personality (BP) is one of the most commonly used concepts in marketing literature, and academicians and marketers believe in its benefits. Today, brand personality plays an important role in strategic management and it is considered as one of the most important tactics of an organization to gain a Competitive Advantage (CA). Objectives. This paper aims to investigate the fac...

revolutionary movements which began in tunis in 2010 immediately impressed all arab countries. these movements have led to many essential changes in the middle east. so far, four presidents have been ousted from power. revolutionary forces in the arab world to achieve their goals used media. so the media played a large role in the revolutionary changes in the arab countries. given the media&apo...

The geopolitical zone known as MENA (Middle East and North Africa), occupying so many newspaper front pages last year owing to the " Arab spring " in Tunisia, Egypt, Libya and Syria, is at the same time largely ignored by the realm of webometrics, scientometrics, and information visualization. The MENA zone would include all 22 countries whose official language is Arabic, and which also belong ...

to write the history of arab literature, contemporary arab writers have used different methods. these methods differ from each other and each one has some advantages over the other methods, although there are some commonalities between them in classifying different stages of arab literature, the manner of introducing poets and writers, reviewing different types of poem and prose, and interpreti...