This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

objective(s): haemostasis prevents blood loss following vascular injury. it depends on the unique concert of events involving platelets and specific blood proteins, known as coagulation factors. the clotting system requires precise regulation and coordinated reactions to maintain the integrity of the vasculature. clotting insufficiency mostly occurs due to genetically inherited coagulation fact...

advances in computer sciences and the emergence of innovative technologies have entered numerous new elements of change in translation industry, such as the inseparable usage of software programs in audiovisual translation. initiated by the expanding reality of fandubbing in iran, the present article aimed at illuminating this practice into persian in the iranian context to partly address the l...

OBJECTIVE The translation and cross-cultural adaptation of a specific scoring instrument for the comprehensive control of asthma, the Asthma Control Scoring System (ACSS), for use in Brazil. METHODS The protocol included ten steps: acquisition of written permission from the author of the ACSS; translation of the instrument to Brazilian Portuguese, carried out by three separate translators; an...

Objective: The translation and cross-cultural adaptation of a specific scoring instrument for the comprehensive control of asthma, the Asthma Control Scoring System (ACSS), for use in Brazil. Methods: The protocol included ten steps: acquisition of written permission from the author of the ACSS; translation of the instrument to Brazilian Portuguese, carried out by three separate translators; an...

AIMS To examine the effects of the procedure of translation and the techniques used on the collection and interpretation of original language qualitative data for English presentation. BACKGROUND Nursing and health research increasingly use qualitative research for a broadened perspective on practice and research. In numerous qualitative nursing research papers, data are collected in the orig...

  Translation of the Holy Quran can be difficult for translators in terms of accuracy and translatability. Sometimes translators fail to render the Quranic thoughts because of the lack of language features in target languages. This results in an unfavorable interpretation. One of the challenging aspects of translating Quran is reference switching as rhetorical devices, which are widespread i...