OBJECTIVES This study investigates how characteristics of young adolescents' screen media use are associated with their BMI. By examining relationships between BMI and both time spent using each of 3 screen media and level of attention allocated to use, we sought to contribute to the understanding of mechanisms linking media use and obesity. METHODS We measured heights and weights of 91 13- t...

The recent advent of broadband Internet has led to a convergence of the Web, multimedia, and social media technologies, and revolutionized the TV content consumption. It facilitates users not only watching the TV content, but also accessing personalised information, generating new content, socialising with others, and expressing their emotions. This demonstration showcases the research prototyp...

with the advent of new media and communication theory, and consequently their particular social circumstances of each period, a new look at the interaction between religion and the media has taken shape. . interaction between religion and the media, both as a social institution and as the message and the means of transport, according to a media functions and religious aspects of each of the maj...

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...

Multitasking effect 2 Abstract The purpose of this study is to investigate how multitasking interacts with levels of sexually explicit content to influence an individual's ability to recognize TV content. A 2 (multitasking vs. non-multitasking) by 3 (low, medium and high sexual content) between-subjects experiment was conducted. The analyses revealed that multitasking not only impaired task per...

During the past years digital TV as a media consumption platform has more and more turned from a simple receiver and presenter of broadcast signals to an interactive and personalized media terminal, with access to traditional broadcast as well as internet-based services. Currently available TV panels offer integrated digital processing platforms, with access to standardized hybrid Web+TV (or Hy...

The use of social technologies is becoming ubiquitous in the lives of average computer users. However, social media has yet to infiltrate users‟ television experiences. This paper presents the findings of an exploratory study examining social scenarios for TV. Eleven participants took part in the three-part study that included in-home field visits, a diary study of participants‟ daily usage of ...

Timing online auctions to attract a large number of prospective buyers is important for sellers. This study 16 examines whether online auction sellers need to account for exogenous effects like TV viewing when timing and 17 predicting their auction results. An ongoing debate questions whether TV viewers can spread their attention 18 across multiple devices while watching TV, for example, by con...