The concept of “alignment” – between IS strategy and business strategy has become widely recognized as an important determinant of information systems success. Alignment is also an important consideration in the marketing domain, although there it usually concerns alignment between the organization and its customers. This study examines alignment between the IS and marketing functions. Field in...

Marketing in the new millennium continues to present challenges and opportunities for organizations. The new consumer who is emerging today is becoming savvier about demanding greater quality in products and services, and placing greater emphasis upon receiving value for his or her money. As customers continue to demonstrate higher levels of price awareness and price sensitivity, and exhibit li...

internationalization and tendency of small and medium enterprises to move into international markets are important and one of the essential factors of economic growth and development in the developing countries. several factors affect the process of internationalization of firms has been studied. the main goal of this study is examination relations between business strategies and internationali...

Air Traffic Flow Management (ATFM) regulations, such as ground holdings, are often cancelled before their initially planned ending time. This early cancellation leads to an unnecessary ground delay and a misuse of airport or airspace resources. In previous publications, the authors have suggested a speed reduction strategy aiming at splitting the assigned ATFM delay between ground delay and air...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance. Specifically, the authors identified, for the first time in an international context, the circumstances under which customer orientation (acquisition, satisfaction, and retention of customers) alo...

Finding new ways to compete in competitive markets is the essence of strategic thinking and marketing strategy. This issue has always been addressed by the experts and scholars of economics and management overrecent decades. In this regard, the present study explores the entrepreneurial strategies to gain a competitive advantage in IlamProvincemedicinal plants. This studyemployed a mixed-method...