Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities (VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era. Both look at the network structures as a source of jointly value creation and open innovation through access to new skills, knowledge, markets and technologies by sharing risk...

We apply techniques drawn from interactive media art in fieldwork for social inclusion. Advanced mobile media and grassroots DIY techniques are used to bring creative practice with digital media into community based outreach work. We use these techniques in a participatory context that encourages the co-production of cultural output. We triangulate across artistic practice, technology engineeri...

In this study, we seek to reveal the mechanism of value creation between firms and their partners in B2B context. An integrated conceptual model is constructed grounded in the co-creation theory and the process view, which proposes the interaction between relational assets, IOS support and governance process, as well as their impacts on co-created value. It differs from previous studies by high...

Considering all transactions related to modern and contemporary visual artists mediated by galleries in Italy between 2007 2012, we propose an empirical measure of artist brand explore its relationship with artist-specific characteristics, such as talent, fame, popularity, through a structural model. We find that depends positively on popularity. Moreover, co-creation mechanism is at work the I...

This article investigates the development, purpose and value of co-creation in theatre. Through a qualitative analysis of a new work festival at West Yorkshire Playhouse, it explores the levers and barriers to participatory engagement and evaluates the phenomenon of co-creation from the comparative perspective of both producers and audiences of theatre. The rising trend of co-creation reflects ...

The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the in...

Objective There is a growing interest in the customers’ innovation in the realm of tourism studies. In the new global business ecosystem where individuals, organizations, governments and economy work together as an integrated network, we need a new innovation model. The model should be set at a level in which internal, external, cooperative and co-creative ideas can converge to create organiza...