This paper aims to better understand the effect of visual attention on processing banner and native advertisements Facebook consequently brand recognition attitude. Using an eye-tracking experiment (N = 90), we show that a advertisement attracts more longer (i.e., total fixation duration, count, average visit duration) compared advertisement. Moreover, duration increases persuasion knowledge ad...

The relation between parafoveal letter and space information in eye movement guidance during reading was investigated in 2 experiments. Contingent upon the reader's fixation, the type of parafoveal information available to the right of fixation was varied by (a) space information only, (b) space information with letter information added at some delay, or (c) letter and space information simulta...

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...

The authors report on a retrospective study of 205 consecutive patients at the Maxillofacial Unit of The Royal Melbourne Hospital to assess if adherence to Champy's principles in placement of miniplates in mandibular fractures minimises morbidity. 205 well documented cases of mandibular fractures treated with internal fixation, January 1985 to April 1990 were studied. The patients were assigned...

A prototypical finding of social cognition is that social experiences influence later performance even though those experiences are not introspectively available. Building on social cognition research on implicit attitudes, we evaluate whether ethnic category/attribute pairs influence eye movements during the Implicit Association Test (IAT, Greenwald, McGhee, & Schwartz 1998). Results show that...

Humans have a clear sense for the passage of time, but while implicit motor timing is quite accurate, explicit timing is prone to distortions particularly during action (Wenke & Haggard, 2009) and saccadic eye movements (Morrone, Ross, & Burr, 2005). Here, we investigated whether perceived duration is also affected by the execution of smooth pursuit eye movements, showing a compression of appar...

Background: Distal humeral fractures accounts for approximately 2% of all fractures and nearly one-third of humeralfractures in adults. In this regard, Modified Tension Bind Wiring (MTBW) technique was used for the fixation of the distalhumeral fractures type A2 and C1 (AO) to evaluate the early movement and complications of the patients.Methods: This study was conducted on 25...

Background Flow cytometry (FCM) has been extensively used to study mammalian sperm in the areas of clinical andrology and reproductive toxicology. FCM provides a powerful advantage over microscopy technique in terms of rapid accurate and reproducible technology for the quantification of various cell characteristics including chromatin status. During spermiogenesis histones are replaced by prota...