One of the most frequently used cues of the likelihood to purchase in a brick-and-mortar setting is the searching and browsing behavior of consumers. Retail sales employees are often trained to examine a consumer’s searching behavior in determining their likelihood to purchase. It would seem, therefore, that such a similar correlation should occur in the online setting. Namely, consumes’r searc...

Since its introduction, live e-commerce has shown rapid growth, especially in regions such as China, where the total market size exceeded trillions of RMB. However, streaming also caused widespread consumer impulse-buying behaviour during development process. Therefore, based on stimulus–organism–response theory, from perspective human–computer interaction, this paper develops an impulse-purcha...

The emergence of live streaming commerce has become evidence that the e-commerce developed rapidly since Covid-19 pandemic. Consumers who shop at mostly don’t have a previous plan. This behavior is certainly influenced by various stimuli created sellers. study aims to investigate factors in stimulating purchase decisions. sample used 100 respondents. Data analysis Partial Least Square. results ...

<p dir="ltr"><span>This study aims to analyze the factors that influence behavior of Muslim consumers in West Java purchasing decisions halal cosmetic products, which include attitude, subjective norms, perceived behavioral control, religiosity, knowledge, and labeling. This used descriptive verification methods with a quantitative approach. The sample this were 412 women an age ran...

We investigate the within site purchase and search behavior of online customers visiting one of the largest European online travel agencies. Using a dynamic two stage model of purchase incidence and carrier choice we study how price uncertainty affects consumer purchase behavior. We find that current and future category value along with visitors’ browsing experience and search effort are import...

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...