Advertising is the process of facilitating the industrial trade of a given products or services by attracting the customer to purchase it. The effect of advertisement can have an impact on adoption of particular product. It is important for the marketing industry to better understand the role of the unconscious and emotions in advertising communication and shopping behavior. Every advertisement...

Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that te...

There is no doubt that religion affects consumer behavior in the African context as well other geographies. While a lot of research has been done contexts, very little conducted West Geography. The purpose this to explore concepts religious beliefs and Burkina Faso consider role culture management particularly marketing products. country where plays an important role. consumption industrial non...

In Java, some memory updates are necessarily visible to some threads but never to others. A definition of Java memory consistency must take this fact into consideration to capture the semantics of non-terminating systems, such as a Java operating system. This paper presents a programmer-centered formal definition of Java memory behavior that captures those semantics. Our definition is employed ...

Purpose:- This study was aimed at extending the understanding of Covid-19 literature regarding Consumer Behaviour by using bibliometric technique analysis. Design/Methodology/ approach:- The current adopts analysis and based on records extracted from Scopus database. database selected since it known to be major citation abstract peer-reviewed covering an extensive collection topics. Findings:- ...