This paper describes the contribution the analysis of visual design canmake to a critical reading of educational texts. Drawing on recent work on visual design, the paper analysesthe compositionof anewspaperadvertisementseeking responses to an educational report. It illustratestheway elementsof compositionwork topresenta particular reading path, constructing a hierarchy of meanings across the t...

Advertisements are becoming increasingly popular and being presented in multifaceted ways due to their unique features artistic techniques of expression. primarily through visual, sound, verbal modality. These modalities have own functions, they interact with each other. Based on the working mechanism conceptual metaphor, metaphorical meaning an advertisement is constructed cooperation modality...

COVID-19 (Coronavirus Disease 2019) is a disease caused by new type of coronavirus. WHO officially declared as global pandemic. Both government and non-government parties work together to educate people provide information about through various ways. Advertisement considered one the effective ways education understanding COVID-19. This study aims discover hidden messages in advertisements analy...