Background & aim: The prevalence of gestational diabetes during pregnancy is one of the major maternal and fetal complications. Self-care behavior could be an effective method to control gestational diabetes induced by pregnancy. The theory of planned behavior (TPB) is one of the popular conceptual frameworks for the study of human action and the prediction and understanding of particular behav...

background: reduction of physical activity among people is one of the most important problems of society which is resulted from life industrialization. the aim of this study was to survey knowledge and theory of planned behavior constructs inclusive attitude, intention, subjective norms and perceived behavioral control regarding girl student’s physical activity in naein payam noor university in...

In recent years, with the rapid growth of the Internet, the situation of Internet music piracy has become increasingly serious. In particular, the exchange mode of music downloading as a form of peer-to-peer electronic commerce is gaining fast acceptance in the user community. However, the exchange mode of music downloading is also particularly prone to being misused for music piracy. It is the...

This study tested the relative predictive power of affect and cognition on global attitude and behavioral intention within the tripartite model of attitude structure. Participants (N = 264) completed questionnaires that included an item regarding blood donation experience, five semantic differential items, four behavioral intention items, and one global attitude item. Participants were randomly...

This paper examines whether the theory of planned behavior (TPB) provides an effective model for predicting the intention of hiring managers to use Information Technology (IT) certification in the employee selection process. Little academic research has examined IT certification, an area important to firms and their hiring managers, educational institutions and their professors and students, as...

background : the importance of consuming fruits and vegetables (f&v;) in prevention of chronic diseases is known. childhood play an important role in formation of healthy eating habits. the purpose of this study was to examine the effect of education, with application of the theory of planned behavior, on improvement of f&v; consumption. methods : in this quasi-experimental study, 184 fourth, f...

This study extends Web site customer orientation and salesperson customer orientation to C2C e-commerce marketing. According to customer orientation and customer value theory, the paper establishes the relationship model of consumer-to-consumer (C2C) Web site and seller customer orientation, customer value and behavioral intention. The researchers empirically examine the model employing structu...