The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention. objective this contribute with a new scope that combines on digital platforms concern for Z. also aims add value in predicting intention results can be implemented future marketing strategies. To test framework, quantitative ...

Intensive use of non-renewable resources like coal and crude oil has created several issues challenges such as the worsening greenhouse effect, depletion fossil fuels, air pollution, global warming, climate change. A few remedies have been implemented to address these caused by heavy nonrenewable fuels. Developing adopting green energy technologies is a step in same direction. Green potential r...

Green housing has the characteristics of energy saving, environmental protection and comfort. Promoting development green market is great significance to accelerate transformation construction industry help sector achieve emission reduction target. This paper takes urban residents in Beijing-Tianjin-Hebei region as research object, based on theory planned behavior, identifies five influencing f...

concerns about environmental issues have revealed the necessity of developing changes in the field of consumption and production. Introducing green products as a substitution to common products in the market, which harm to human health and environment and also enriching the culture of green consumption in the society and recognizing effective factors can be solutions for environmental prob...

In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...