Abstract Background: This study aimed to translate the SERVQUAL questionnaire adapted for hospital services by Babakus et al. to Persian language. This questionnaire consists of five dimensions in two categories for expectations and perceptions. The hospital services’ quality gap is assessed by the difference between expectations and perceptions. Materials and methods: This is a descriptive stu...

Background: The willingness to pay is criteria criterion for measuring the patientschr('39') interest to continue their relationship with health centers. The main purpose of this study was to determine the effect of service quality and informing system of hospitals on the patientchr('39')s willingness to pay with mediating role of patient satisfaction. Methods: This is an applied survey. The ...

Background and Aim: The present case study aims to investigate the impact of service quality on patients' loyalty to the services rendered in outpatient clinics of the studied hospitals throughout Tehran. Materials and Methods: This is a descriptive-analytical survey in which 242 outpatients referring to the studied hospital clinics in Tehran. For data collection purposes, the standardized SER...

Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services. Today, branding is also being increasingly used by health organizations and has become one of the important elements for improving the quality of services provided by hospitals as the main body of health services. In the present study, the factor...

This is a quasi-Experimental research, which carried out inorder to determine the effect of applying executive in - service education model on quality of nursing care. For this purpose /email's general surgery unit in Bagiatalah hospital was selected (randomaizly) in order to case unit, and then in Najmieh hospital a unit control wasselected with same characteristic 0/the case unit. 30 sample 0...