This experimental study investigated approach behavior toward opposite-sex others of similar versus dissimilar physical attractiveness. Furthermore, it tested the moderating effects of sex. Single participants interacted with confederates of high and low attractiveness. Observers rated their behavior in terms of relational investment (i.e., behavioral efforts related to the improvement of inter...

The authors introduce the construct of I-sharing--the belief that one shares an identical subjective experience with another person--and the role it plays in liking. In Studies 1-3, participants indicated their liking for an objectively similar and an objectively dissimilar person, one of whom I-shared with them and the other of whom did not. Participants preferred the objectively similar perso...

Why is our life happier when using Facebook? Have we ever realized that interpersonal attraction important for us to be in SNS? That the reason this paper needs examine factors influencing Facebook usage happiness enhancement. This study was an integrated purposive sampling method through a snowballing procedure by respecting characteristics of respondents suit purpose study. A total 402 questi...

Social networking service (SNS) has become online service platforms that focus on facilitating the building of social networks among people who share interests, activities, backgrounds or real-life connections, and has had a rapid development in China in the past few years. This paper aims to develop a fuzzy social network service analysis method, which combines graph-theory with related fuzzy ...