while many researchers devoted numerous articles to the organizational culture, relatively few articles have been contributed to culture and performance research. the purpose of this study is to shed light on the role of organizational culture on performance. to achieve this goal and in order to measure organizational culture, denison organizational culture model was used. the components of thi...

Breast cancer is the highest type of in world 2020. Cancer treatment has side effects that patients at high risk experiencing difficulties adapting, both to themselves and psychosocially. There needs be an approach with appropriate theory direct able adapt, one them Roy Adaptation Model (RAM) by Callista Roy. The purpose this study was analyze adaptive stimuli associated psychosocial adaptation...

Speakers use referring expressions to identify an object in the environment. To generate a referring expression, features of the intended referent have to be selected that distinguish the object from the other potential referents. Current accounts of referring expressions consider a number of factors that influence the choice of features but ignore the influences of the task environment. In par...

Purpose-The research aims at evaluating the standardization/adaptation of international marketing strategy in Iran multinational companies (MNCs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. Product, Promotion, Price and Place) is considered, while in the previous researches no attempt was done to examine the interdepende...