Some years ago Mr Ronald Cohen, a dental surgeon, of 2 Old Square, Warwick, purchased in Devon a little silver lancet case. It no longer contained lancets, but small though it was, it was of admirable workmanship and handsome appearance. It bore the following inscription in minute lettering: Presented to J.M. Sanders Esq M.D. by the Students of the Practical Anatomy Class in the Royal Belfast C...

Given the importance and impact of advertising on audiences, as well as the importance of the film industry and its undeniable role in the promotion and dissemination of culture, this research has been carried out. The purpose of this research was to investigate the effect of outdoor advertising techniques in movies (billboards, posters and bus banners) on the cinema attendance in Tehran based ...

Agricultural products export has main role among non-oil exports and pistachio is the most important exportable agricultural product in Iran. In this research we tried to deal with the most important weak and strong spots, opportunities and threats facing the advertisement of exporting pistachio in Kerman province. This has been done with the usage of factor analysis (PFA) in combination with S...

the current paper aims to examine the liability observed in sphere of presentation of goods and services with the infraction of special codes and regulations related to advertising or general codes or regulations of liability with contractual or non-contractual basis. specifically, there are not any mentions about all kinds of these liabilities in the rules of iran. the current research, which ...

TO THE EDITOR: My research team and I appreciate the thoughts of Dr. Violetta Mutafova-Yambolieva and Prof. Kenton M. Sanders (VMY-KMS; Ref. 14a) to enhance awareness for our recent paper on -nicotinamide adenine dinucleotide ( -NAD) (17). We agree fully with VMY-KMS that roles for purinergic neurotransmission in the gastrointestinal tract are multiple and can be controversial. Major findings i...

the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...