The article studies the domestic market of vasodilators for cardiac diseases in Belarus by analyzing and comparing secondary marketing information. structure depending on manufacturing country was studied. It established that medicines containing isosorbide mononitrate/dinitrate have greatest number indications to use least side effects. dynamics changing sales group period 2010-2018 is present...

Brand community engagement in the virtual environment during a brand crisis has gained attention from firms and marketing scholars due to innovative technologies. However, there is limited empirical insight into its antecedents consequences. This study, grounded signaling social identity theories, introduces relationship between endorser credibility, engagement, consumer identification as pro-a...

MITJA D. BACK*, LARS PENKE, STEFAN C. SCHMUKLE, KAROLINE SACHSE, PETER BORKENAU and JENS B. ASENDORPF Department of Psychology, Johannes Gutenberg-University Mainz, Germany Department of Psychology and Centre for Cognitive Ageing and Cognitive Epidemiology, University of Edinburgh, UK Department of Psychology, Westfälische Wilhelms-University Münster, Germany Department of Psychology, Martin-Lu...

We conduct a repeated VCM (voluntary contribution mechanism) experiment using the strategy method. We compare a partner and a stranger design and find that participants in the partner treatment provide (i) higher initial contributions, (ii) higher contributions on average over all periods, and (iii) contributions that do not vary more strongly with past contributions than participants in the st...

Attractiveness plays a central role in human non-verbal communication and has been broadly examined in diverse subfields of contemporary psychology. Researchers have garnered compelling evidence in support of the evolutionary functions of physical attractiveness and its role in our daily lives, while at the same time, having largely ignored the significant contribution of non-visual modalities ...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how sensory experiences affect consumer perception the self, specifically gap between actual and ideal attractiveness, we conceptualise this change augmented self. Over three lab experiments show viewing oneself in an AR mirror (as opposed to regular mirror) affects ideal-actual...

Consumer decision making is a well-known application domain for decision support systems. Emerging from this domain is support for consumers bon the go,Q when they are actually inside a retail store. This paper introduces a bproduct attractiveness cueQ as a way of delivering decision support in this context. The paper also provides an experiment to examine the effectiveness of these cues in a l...