Successful creativity management is the hallmark of a vital and prosperous advertising agency: "The most important function of an agency is designing creative ads" (Tellis, 1998: 93). It is the only organizational instance in which Creativity is the name of a department headed by a Creative Director. Creative thought is so valuable in advertising agencies that entire business structures are som...

This study examines the role of organizational creativity between artificial intelligence capability and performance due to challenges in area localization, transparency data security Nigerian banking sector which require maximum attention. It explicates how organizations leverage on deploy resources identified areas business needs order achieve gains. Using a survey design convenience sampling...

Creative activities are affect-laden. Laboring at perhaps the most inspiring and difficult of human endeavors, a creator frequently experiences the excitement of discovery and the anguish of failure. Engaging in creativity in organizations inevitably creates tension, conflict, and emotionally charged debates and disagreements because complex organizations need both control and predictability an...

今回本稿では，職員（組織成員）のクリエイティブな活動が，組織の成果にもたらす効果をブルデューの理論概念を援用して検討する。すなわち，個々人の特定の趣向や行動様式（＝ハビトゥス）は個々人でなく集団として共有され，その方向性を示すこと（Bourdieu, 1980/1988）また，どのような趣味をもつかによって，人はみな自分自身の「界」をつくり差異化を果たそうとする（Bourdieu, 1979a/1990; Crossley, 2001/2012; Kataoka, 2019）ことである（ハビトゥス概念・界概念）。生活者3,000名を対象とした調査（2021年6月）で回帰モデルを用いた分析の結果，正解率は64.9％を示し，かつ「趣味の楽器演奏」の経験があると，業務上の達成実感は2.3倍（最低でも1.6倍，最大の場合3.3倍）であることがわかった。世帯年収や15歳時の出身家庭における蔵書...

Introduction Many researchers have studied organizational creativity theory as it relates to the work environment for creativity to flourish (Amabile, 1996), characteristics of high versus low innovation organizations (Delbecq, 1985) and what motivates creativity, intrinsically and extrinsically (Amabile, 1997). However, the following research questions still persist. Why is it that some firms ...