نتایج جستجو برای: perceived credibility and customer attitude

تعداد نتایج: 16847042  

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

In today's highly competitive market, organizations are constantly seeking new ways to create specific value and competitive advantage. As a strategic and valuable source, sales force can be very effective in forming and creating specific value and improve customer loyalty through adding value and credit to the organization. Despite the impact and importance of this, the role sales force plays ...

2007
Hien Nguyen Judith Masthoff

In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source’s appearance on the source’s credibility and that this effe...

2015
Hung-Pin Shih Kee-hung Lai T. C. Edwin Cheng

The likelihood of electronic word-of-mouth (e-WOM) adoption is useful for academics and practitioners to understand the persuasion. To address this issue, the attitude-intention link was often assumed in information systems (IS) literature without further examinations in the persuasion contexts. This study develops a theoretical model, grounded in the elaboration likelihood model (ELM), to asse...

2012
Richard Kumi Moez Limayem

User generated content (UGC) is an important source of information to consumers, yet prior research has not fully explored how certain aspects of the content, specifically the tone, perception of quality and source credibility influence attitudes and intentions to buy. This study investigates how the tone of UGC influences perceived content quality, source credibility, attitudes and consumer in...

Journal: :Journal of Agricultural Informatics 2022

This study aims to investigate HR leaders’ trust in AI application talent acquisition and the role of technology as a predictor attitude toward its adoption. The sample was drawn from professionals’ network Middle East using an online survey with 389 responses. results concluded that leaders have positive adoption applications function. Additionally, perceived it highly advantageous this percep...

برادران, مهدی, صفرنیا, حسن, عباسی, عباس,

This article is testing ten hypotheses with the aim of studying the effective factors on customer loyalty in Tejarat Bank. Statistical community of this research includes permanent customers of Shiraz Tejarat Bank Branches in first half of 1388 196 persons were selected through indefinite society formula and based on pilot studies as the sample. Collecting data was done by questionnaire with st...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده ادبیات و علوم انسانی 1392

abstract the present study was conducted in order to investigate the impact of an integrated model of form-focused and task-based instruction on iranian efl learners vocabulary learning and retention.it also aimed to detect efl learners attitude towards the implementation of form-focused task-based vocabulary instruction in the classroom. in order to address the purposes of this study, a sampl...

Journal: :Jurnal Manajemen & Bisnis Performa 2023

This study aims to analyze the effect of perceived usefulness on purchase intention at shopee with customer attitude as a mediating variable. The type research used in this is explanatory research, method being an survey that emphasizes quantitative methods. sample 170 consumers who shop online Shopee city Padang. sampling technique was purposive sampling. data analysis uses Structural Equation...

2009
David Jingjun Xu Izak Benbasat Ronald T. Cenfetelli

Customer loyalty is a key driver of financial performance in service organizations. We investigate whether or not online customer loyalty can be increased through enhancing the perceived service quality, reducing perceived sacrifice and improving the perceived service outcome in the online service context with the possible availability of live help service technology. We also investigate the mo...

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