AbstractThis study aimed at examining the effect of pictorial presentation of vocabulary on EFL students’ retention relying on Dual Coding Theory and Additivity Hypothesis, both of which emphasize the additive effect of images on recall. To that end, 63 students who were in grade three of high school served as the participants of the study. They were randomly divided into three groups of still ...

Abstract The aim of intercultural translation is to communicate. Communication is acted via verbal as well as visual means. The interaction of verbal and visual means of communication makes a set of complex situations which demand special attention in translation. One context in which the interaction of visual and verbal elements gets vital importance is children’s picture books. Color is an in...