Effect of advertisement on viewpoint toward brand is always one of the most important subjects in advertising field. This study aims to comparatively evaluate influence rate of Irancell and Hamrah-e-Avval TV advertisement attractions on viewpoint toward brand and viewpoint toward advertisement. For this purpose, opinions of 390 cellphone-using students in Shiraz exposed to Irancell and Hamrah-e...

Coordinating the supply chain is among the most important subjects that is extensively addressed in the related literature. If a supply chain is to be coordinated, it is equivalent to say that we must solve a problem related to competition and cooperation. The game theory is obviously one of the most effective methods to solve such problems, in which the players of the supply chain are assumed ...