As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. The purpose of this thesis is to explore how the use of guerrilla marketing aff...

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

this research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in iran’s sme and in this respect three hypothesizes are developed. for doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. the conceptual model based...

Guerrilla marketing is the selection of atypical and non-dogmatic activities that aim to achieve greatest possible impact – in ideal case with a comparable minimum investment. has developed into basic strategy overarching mix, policy attitude for market development goes off beaten track consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities deployme...

Amaç: Bu çalışmanın temel amacı gerilla pazarlamanın sağlık hizmetlerinde uygulanabilirliğini örnekler üzerinden incelemektir. Gereç ve Yöntem: çalışmada araştırmanın yöntemi nitel araştırma yöntemlerinden olan doküman incelemesidir. Araştırmanın çalışma dokümanı olarak kapsamında Türkçe İngilizce “sağlık pazarlama”, “gerilla pazarlama örnekleri” anahtar kelimeleri kullanılarak ilgili literatür...