The subject of this research is linguistic (or: language) audit. The term is new and not being widely used so far. Linguistic audit, in particular, is offered as a service of linguistic-consulting agencies’ activities. Modern linguistic consulting, according to the author, is a form of stimulating theoretical and practical development of linguistic ecology, a new branch of applied linguistics, ...

In this day and age languages surround us everywhere; appear in flashy advertisements commercials, names of buildings, streets shops, instructions warning signs, graffiti cyber space. The dynamic field Linguistic Landscape (LL) attempts to understand the motives, uses, ideologies, language varieties contestations multiple forms ‘languages’ as they are displayed public spaces. rapidly growing re...