«Marketing Strategy»
۳۳٬۵۳۴ نتیجهbarriers to marketing strategies implementation: a classification and prioritization for iran khodro company
any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and a
Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to a
analysis of marketing strategies in dairy processing industries in hamedan province
as the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. it is an urgent requirement to choose and determine strategies in order to a
Developing Export Marketing Strategy Model of Tea to Target Markets
The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same a
the nexus among resource based theory, marketing strategy, and firm performance: an integrated framework
the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource b
The Nexus among Resource Based Theory, Marketing Strategy and Firm Performance : An Integrated Framework
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource b
Investigating the Impact of Sports Marketing Strategies and Organizational Performance in Iraqi Premier League Clubs
Purpose: The aim of the current research was to investigate the dual interaction of sports marketing strategies and organizational performance of the clubs of the Premier League of Iraqi Football.Method: This applied research was based on structural equation modeling (SEM) and wa
identifying the financial marketing strategies of growth-stage companies:case of food industry companies in tehran province
paying attention to finance and financial marketing tools could significantly contribute to resolution of financial problems of the firms and avoid their bankruptcy. following the review of previous works in the field of marketing and its application in financing, as well as cond
Qualitative Identification of Intervening Factors Affecting Digital Marketing Strategies in Successful Iranian Startups
Objective: The study aims to identify and analyze the key intervening factors that influence the digital marketing strategies of successful Iranian startups. It seeks to understand how these factors contribute to the effectiveness and efficiency of digital marketing efforts in th
Designing a model of marketing strategies in Hafez Atieh Sazan Insurance Company
Background and Aim: In order to survive in the competitive market of various products and services, the use of marketing strategies is inevitable so that the success or failure of companies depends on it. Therefore, the present study was conducted with the aim of presenting a mod