Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

Purpose: The aim of this research was identifying the components of the integrated curriculum of arts education from the perspective of specialists, managers and graduates. Methodology: The present study in terms of purpose was applied and in terms of implementation method was qualitative. The research population was the curriculum experts included of specialists, managers and graduates of Far...

(i) Attitude reports that people use are very diverse, vastly more so than most current theories of attitude reports acknowledge. We often report on complexes consisting of several connected attitudes, on the ways in which attitudes change over time (using verbs like learn, forget), on the ways in which attitudes are shared between different agents; and sometimes on all of that at once. The the...

This paper presents a corpus-linguistic case study on the usage of Attitudinal Past in spoken communication. As representatives of the phenomenon, the two forms ‘I wondered’ and ‘I was wondering’ were selected. The aim is twofold: the first aim is to discuss frequent collocations, to analyse grammatical and structural features and to examine discourse factors governing the use of Attitudinal Pa...

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudina...