recent growth and developments in internet and electronic services play a significant role in banking industry all over the world especially in iran. it caused an intensive competition between governmental and non- governmental banks in the field of using e-banking services in a way that each bank attempts to attract more customers using high-quality e-services. ways of delivering services, qua...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

banking access is a broad concept that examines issues such as physical availability of banking services for people and businesses, terms and conditions and ease of access to these services, diversity of services and financial regulatory scope .in this paper, based on global data and indicators, we survey the status of countries in the middle east and north africa in terms of various banking de...

following the introduction of technology and information technology into the fields of industry, commerce and services, providing various services can be considered as one of the most important parts of the impact of this technology in order to provide part of the accepted financial services. lack of customers' necessity to attend the bank in person as well as offering so many internet ser...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...

e-banking (electronic banking) is the modified business banking toward e-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. by using this method, the demands of customers such as time independent and high flexible actions are satisfied. in this process, marketing is so important because guiding cust...

this research aimed at   applying servqual model to examine the relationship between mobile banking services and customer satisfaction. while the previous researchers had already examined the effect of qualities services on banking customer satisfaction, no previous study was done on mobile banking. thus, the current paper attempted to fill the gap in the literature by applying servqual model t...

The proliferation of the ICT ,smart phone, mobile technologies and other devices such as tab, note pad has encourage the users, financial organization and banks to use more m-banking services than before. The adoption of ICT varies on country to country according to the nature or characteristics of the people. And now a days, m-banking is considered to be an inseparable factor for financial fir...