companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. blue ocean created of red ocean weakness (focusing too much on competition and lack of attention to the creation of a new market without competition) comes. while the blue ocean strategy to industries that do not ...

vital decisions made at the strategic level in an organization are not only intricate but also costly to alter. it is therefore important to find a comprehensive approach to deal with such a possibility. one of the major problems of a common balanced scorecard (bsc)-based model in strategic management is lack of a ranking system for strategic objectives in order to enable prioritization of the ...

the blue ocean strategy aims to create business in the fields which didn’t exist before. this research has been developed with the aim of designing a blue ocean strategy as a modern solution. the current study is a functional one situated in the descriptive survey group, considering the nature of the subject and the goals. the judgment sampling is applied to determine the criteria frameworks an...

Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is ...

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...

This paper emphasizes on the role of entrepreneurship in economic development of a society with the perspective of Blue Ocean strategy used by organizations across the globe and especially in the context of Indian rural markets. The paper also utilizes live examples of organizations going towards uncontested rural markets and is suggestive of the crux and the core definition of entrepreneurship...

One of today’s most frequently discussed topics in the business world is how to escape from the intense Red Ocean and how to create an uncontested Blue Ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of a third-party logistics (3PL) provider, CJ-Global Logistics Service (CJ-GLS), to show how it aspires to be a leader in the newl...

Blue whales are little studied, face significant anthropogenic threats and within the Northern Indian Ocean, have a restricted range, making them an archetype for conservation needs of megafauna around the world. We studied feeding behavior of blue whales using dietary DNA metabarcoding of fecal samples. While globally blue whale populations feed predominantly on Euphausiidae, 87% of prey DNA a...

Citation: Gerhardinger LC, Gorris P, Gonçalves LR, Herbst DF, Vila-Nova DA, De Carvalho FG, Glaser M, Zondervan R and Glavovic BC (2018) Healing Brazil’s Blue Amazon: The Role of Knowledge Networks in Nurturing Cross-Scale Transformations at the Frontlines of Ocean Sustainability. Front. Mar. Sci. 4:395. doi: 10.3389/fmars.2017.00395 Healing Brazil’s Blue Amazon: The Role of Knowledge Networks ...