نتایج جستجو برای: brand awareness and brand loyalty are more effective than other factors.

تعداد نتایج: 17221021  

پایان نامه :0 1374

what miller wants is a theatre of heightened consciousness. he speaks of two passions in a man, the passion to "feel" and the passion "know". he belives that we can have more of the latter. he says: drama is akin to the other inventions of man in that it ought to help us know more and not merely to spend our feelings. the writing of the crucible shows us that he is trying to give more heightene...

Today, the brand's customer loyalty is key to business success, Many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier football League. Methodology of this research was surveying an...

Journal: :کاوش های مدیریت بازرگانی 0
داود فیض دانشیار دانشکده اقتصاد، مدیریت و علوم اداری دانشگاه سمنان مهدی دهقانی سلطانی دانشجوی دکتری مدیریت دانشگاه سمنان

brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده مدیریت و اقتصاد 1392

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

ژورنال: مدیریت سلامت 2016

Introduction: Nowadays, in the present condition of high competition among hospitals they strive to maintain and increase their market shares; however, some hospital managers are not informed about the factors influencing their brand equity and the mechanism by which they could manage the brand to enhance their positions in the minds of patients. Therefore, the purpose of this study is to ident...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شهید مدنی آذربایجان - دانشکده ادبیات و زبانهای خارجی 1389

according to coates’s (2004, as cited in zhang, 2010) definition of "conversational dominance" (p.111), it refers to the phenomenon of a speaker dominating others in interaction. specifically, it means how a speaker makes use of certain strategies to get the floor and maintain the floor. thus, the amount of talk is the main measurement for the dominance of the conversation. whether a speaker do...

Today, the brand's customer loyalty is key to business success, many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier League. Methodology of this research was surveying and pop...

2014
Sandra Maria Correia Loureiro

This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه اراک - دانشکده علوم انسانی 1389

this study investigates the cohesive devices used in the textbook of english for the students of psychology. the research questions and hypotheses in the present study are based on what frequency and distribution of grammatical and lexical cohesive devices are. then, to answer the questions all grammatical and lexical cohesive devices in reading comprehension passages from 6 units of 21units th...

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