The purpose of this manuscript is to explicate the metaphor analysis process we employed in a recent study make methodology more accessible future researchers. To explain and demystify as method, describe detail three rounds data leading findings. We seek transparent messiness thoughtfulness refining well methodological rigor trustworthiness. In discussion that follows, researchers share experi...

WAR as a vehicle and Sport Is War as a conceptual metaphor (CM) seem inadequate to account metaphorically for SPORT. To cater for an inclusive vehicle/CM, we selected WIN and LOSS lexicon from the news coverage of Brazil’s football team loss to Germany and tested them through the Corpus of Contemporary American English. Then, the data were studied through the 3 stages of metaphor research. In t...

Prevalent not only in political rhetoric, but also in foreign policy, metaphor has an impact on the way we define and carry out war. In my research I investigated the following themes: the purpose and meaning of metaphor in language; how metaphor shapes foreign policy; how metaphorical rhetoric was used by politicians from September 11, 2001 to President Bush’s State of the Union Address in Jan...

In this paper, based on the contemporary theory of cognitive metaphor, the metaphoric functions of Jamal (Beauty) and the clusters of images related to it, namely the world, man, face, sun, mirror, etc. in Mawlavi's lyrics are explained. In theology, the motif of conceptual metaphor of Jamal is Ro'yat (vision). Finding its way into mysticism, "vision" is expressed in the metaphor of B...

Metaphor research in the contemporary world has its foot mainly in two disciplines: cognitive science and linguistic science. In the field of cognitive psychology alone, there are a number of theoretical frameworks, among which are salience imbalance theory (Ortony, 1979), domains-interaction theory (Tourangeau & Sternberg, 1981), structure-mapping theory (Gentner, 1989), and conceptual metapho...

In this paper we propose that a metaphor can be used to represent domains that are not easily quantifiable. Formal representation of the metaphor then can be used as an interface to communicate information about those domains between the human and the computer at a cognitive and visual level. We propose a model, which uses the metaphor of a human face as an interface data formatting system for ...