نتایج جستجو برای: internal marketing

تعداد نتایج: 283061  

The purpose of the present study was to develop and validate a scale to measure internal branding in sport federations. Therefore, the methodology of the present study, from the point of view of purpose, is applied and in terms of data gathering, it is a correlation type that is specifically based on structural equation modeling using Smart PLS 3 software. The population of this study consisted...

Journal: :Management of Organizations: Systematic Research 2018

Journal: :The EUrASEANs: journal on global socio-economic dynamics 2019

Journal: :Journal of Transportation Management 1998

Journal: :International Journal of Research in Business and Social Science (2147- 4478) 2020

2012
Jacinta Moreira Maria José Silva Jorge Simoes

The article analyzes factors stimulating firms’ capacity for marketing innovation in terms of the design and packaging of goods and services. The data were obtained from the 4th Community Innovation Survey. The results of the logistic regression show that R&D activities relating to internal R&D activities; acquisition of machinery, equipment, and software; acquisition of other external knowledg...

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