The purpose of this research was to identify and rank the factors influencing the design of the native model for assessing the effectiveness of the advertisement. Firstly, according to the research literature, the criteria and sub-criteria influencing the effectiveness of advertising have been extracted, then the Delphi triple stages were used that the panel included 20 professors and marketing...

Which individuals are most responsive to get-out-the-vote (GOTV) messages that emphasize the social aspects of voting? Recent literature has shown that GOTV messages that emphasize the social environment in which an individual is embedded are particularly effective at increasing voting rates. Until now, we have not had good estimates for the types of people for whom social GOTV messages are mos...

Internet stock message boards provide individual investors with a new information medium that could have several effects on stock activity. Message boards may provide investors with a new information source on small cap stocks. Message boards may affect the trading and volatility of certain stocks by influencing investors. The impact of message board information may vary according to characteri...

What characteristics of an email message predict a users action on that message? Participants in a survey of university faculty, staff, and students provided data on the characteristics of new email messages and their actions based on the messages. Statistical analyses of responses revealed several factors that were important in predicting the fate of a message. These were: importance of a mess...

Viral video advertising is one of the active tools used by organizations to optimise social media presence. Marketers aim generate that motivate viewers engage with it, in form share, comment, like, which ultimately increases content consumption, brand awareness and engagement. This study focuses on different aspects message characteristics their impact virality. Creative professionals from age...

BACKGROUND Medical students' views may provide some direction for future policy considerations. AIM The aim of this study was to assess gender differences in future doctors' receptiveness to currently implemented anti-smoking messages and the effectiveness of those messages. MATERIALS AND METHODS We administered a questionnaire to all students at a medical university in Malaysia, asking how...

In order to produce effective advisory messages, knowledge coming from different research fields has to be reconciled. Domain knowledge is only part of what is needed: sociological theories of behaviour change are of great help, and, as the messages have to be conveyed with some wording, argumentation theories are definitely crucial. The issue of integrating diverse knowledge representations is...

The literature on directed forgetting has employed exclusively visual words. Thus, the potentially interesting aspects of a spoken utterance, which include not only vocal cues (e.g., prosody) but also the speaker and the listener, have been neglected. This study demonstrates that prosody alone does not influence directed-forgetting effects, while the sex of the speaker and the listener signific...