Preparing thermal comfort conditions in outdoor public spaces is one of the considerations of architectural design. If the constructed area does not support comfortable conditions in outdoor spaces, it will cause microclimatic problems for pedestrians and adjacent buildings. Regarding the different thermal comfort conditions in outdoor spaces in comparison with indoor, several indices have b...

This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher be...

The purpose of this research is to predict the individualchr('39')s attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen a...

The rapid rise of online sales has introduced technologies that promise better targeting of consumers for specific ads. Thus far the literature has not differentiated between online advertising strategies and, instead, explores whether one strategy is more effective than another in identifying a consumer with a propensity to buy a particular product, in the belief that a higher transaction rate...

If tobacco advertising and promotion increase cigarette consumption, they are issues for public health policy. Although public health advocates assert that tobacco advertising does increase cigarette consumption, there is a significant empirical literature that finds little or no effect of tobacco advertising on smoking. In this chapter, these empirical studies are examined more closely with se...

Because of the differences between indoor and outdoor thermal condition, preparing some outdoor thermal indices is a way to understand and categorize the outdoor thermal sensation. The aim of these indices is not to provide thermal comfort - as it is the aim of indoor indices. Instead, they are provided to analyze outdoor thermal sensation to help architects, landscape architects and urban desi...