This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

This paper investigates the impact of provided service by the retailers and manufacturers on customers’ demand and members’ profit in a supply chain. It focuses on a supply chain structure with one manufacturer and a common retailer. The demand of customers depends on retailer price and service level. A game-theoretic framework is applied to obtain the equilibrium solutions for each entity in s...

We model a real-world case problem as a price competition model between two leader-follower supply chains that each of them consists of one manufacturer and one retailer. T he manufacturer produces partially differentiated products and sells to market through his retailer. The retailer sells the products of manufacturer to market by adding some values to the product and gains margin as a fracti...

While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority a...

We study lead time options in a manufacturer and a retailer supply chain where the retailer uses the (R, Q) inventory policy: the retailer places an order to the manufacturer who initially promises to deliver the order a lead time later. The manufacturer also promises to expedite or postpone the delivery of the order by a certain amount of time if the retailer makes such a request. Consequently...

I n recent years, an increasing number of brick-and-mortar retailers have entered into the new brick-and-click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in-store only, online-exclus...

We consider a duopoly market in which two retailers with different reputation compete in prices and one of the retailers is considering selling through a new channel. Consumers are reputation sensitive and averse to the new channel. In addition, the reputation sensitivity and new channel aversion are heterogeneous across consumers. In such a setting, we find that, there must be some cost reduct...

In this paper we consider a retailer's product line selection and pricing problem. We use a consumer choice model in which individuals have stochastic utility for each product and act to maximize their consumer surplus. We consider three basic problems: (1) A retailer who has a current product line with xed prices and who is considering the addition of a new model to the product line. The retai...

In this article, manufacturer-retailer supply chain coordination (SCC) has been developed under periodic review inventory system. In the studied model, the retailer as downstream member uses periodic review inventory policy and decides about review period (T) and order-up-to-level (R). Also, the manufacturer as upstream member faces EPQ system and determines the number of shipments from manufac...