Through Augmented Reality (AR), virtual graphics can transform the physical world. This offers benefits to mobile tourism, where points of interest (POIs) can be annotated on a smartphone screen. Although several of these applications exist, usability issues can discourage adoption. User-centred design (UCD) solicits frequent feedback, often contributing to usable products. While AR mock-ups ha...

The ubiquity of smart-phones makes them the de facto platform for outdoor mixed and augmented reality. While there has been a surge in sensor-based Augmented Reality applications, many unsolved technical challenges must be overcome before an ideal mobile AR client can be built. While solutions are being developed, we have investigated using 3D mirror world mixed reality clients as potential sub...

Map interfaces are the quasi-standard for car navigation systems, and are usually the first choice for mobile pedestrian navigation systems. Alternatives are being investigated in research and industry that possibly suit the settings and needs of the person on foot better. One solution is augmented reality (AR), which blends navigation instructions with the view of the real world. However, rese...

Developing augmented reality (AR) applications for mobile devices and outdoor environments has historically required a number of technical trade-offs related to tracking. One approach is to rely on computer vision which provides very accurate tracking, but can be brittle, and limits the generality of the application. Another approach is to rely on sensor-based tracking which enables widespread ...

The increasing advances of both hardware and software have been allowing for richer experiences in augmented reality (AR). For instance, the creation of mobile devices with stronger processing power, graphic resources, and a mix of sensors have made possible the diffusion of applications for mobile AR. Also, recent improvements in tracking and visualization techniques have enabled the creation ...

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, purchase decisions. The study explores various applications AR marketing, analyzes effectiveness capturing attention, examines outcomes AR-based behavior. Through a comprehensive review relevant literature empirical analysis, t...

When designing an AR application for mobile devices there are some factors to take into account such as gyroscope drift and device orientation, compass noise and six axis or accelerometer and GPS sensors accuracy. This work focuses on Geotargeted Augmented Reality applications. We expose the procedure followed to design an AR framework almost from scratch from the software design point of view....

SEE PAGE 114 A lthough transcatheter aortic valve replacement (TAVR) is now an established procedure that is starting to compete with conventional surgical aortic valve replacement in selected patient groups, the presence of post-implantation aortic regurgitation (AR) is higher than in comparative surgical groups and is associated with worse outcomes (1). There have been significant technical a...

Technology development and augmented reality (AR) applications emergence have transformed the experiential process in tourism. ar offers enormous potential advantages to tourism sector, especially after covid-19. However, this study aims find gain further knowledge of ar’s limitations. This research analysed AR platform Imageen Tarraco (Tarragona, Spain) based on a users’ survey, in-depth inter...