This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences the characteristics of social commerce and purchase decision. As a result, decision-making support system and social influence seemed to have variables and influences on word-of-mouth ef...

Despite the social realities of job seeking, few studies have addressed how and why employment information received by other people affects organizational attraction. This chapter first discusses the characteristics of word-of-mouth as a recruitment source and then provides a systematic review of its determinants and outcomes studied in previous research. An integrative model of word-of-mouth i...

In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...

The purpose of this study was focused on exploring the relationship among fans’ preferences, para-social interaction, and word-of-mouth. A survey consisted 21 items based literature review developed by study. An online distributed to users YouTube in Taiwan. total 606 valid samples collected survey. instrument passed reliability validity test. Further, data process applied PLS (partial least sq...

This paper aims to study the factors affecting intention use a mobile wallet of private bank in Myanmar based on bankand customer factors. The consequences service quality and reputation among customers were examined this study. investigation role word-of-mouth adoption is another objective research hypotheses using Structural Equation Modeling (SEM) technique from data collected 250 Kanbawza (...