Philip Kotler and Gary Armstrong in their book “Principles of Marketing” state: At arrival of next decade, companies shall focus on customer engagement and market and considering products or technology is not enough because many companies plan their marketing with no respect to customer viewpoint and therefore, there will be no market for them. And they add: the success key in modern marketing ...

In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important lessons that firms can employ for successful CVM, integrating available research knowledge and best practices: (1) use CVM to improve business performance; (2) ensure that CVM i...

Customer activity has received more attention due to the increase of social network applications. Moreover, customer activity could be an answer to the research debate about the significant relationship between retention rate and lifetime profitability of customers. Several researchers believe that an increase in the retention rate of customers may enhance their customer lifetime value (CLV), o...

Testing is one way of validating that the customers have specified the right product and verifying that the developers have built the product right. Traditional testing methodologies such as: path, branch, instruction, mutation, scenario, or requirement testing usually treat all aspects of software as equally important [1], and is often reduced to a purely technical issue leaving the close rela...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...

The decision of which servers to dispatch to which customers is an important aspect of serverto-customer systems. Such decisions are complicated when servers have different operating characteristics, customers are prioritized, and there are errors in assessing customer priorities. In this paper, we formulate a model for determining how to optimally dispatch distinguishable servers to prioritize...

Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that ...

We consider the incremental connected facility location problem, in which we are given a set of potential facilities, a set of interconnection nodes, a set of customers with demands, and a planning horizon. For each time period, we have to select a set of facilities to open, a set of customers to be served, the assignment of these customers to the open facilities, and a network that connects th...