نتایج جستجو برای: retailer awareness

تعداد نتایج: 113242  

2007
Jiwoong Shin

T free-riding problem occurs if the presales activities needed to sell a product can be conducted separately from the actual sale of the product. Intuitively, free riding should hurt the retailer that provides that service, but the author shows analytically that free riding benefits not only the free-riding retailer, but also the retailer that provides the service when customers are heterogeneo...

Journal: :Applied Mathematics and Computation 2005
Pedro M. Reyes

This paper examines the extended two-echelon newsboy problem for a manufacturer and retailer in a supply chain with asymmetric market information. In this scenario, the retailer has better knowledge of the market s demand, and the manufacturer perceives the same demand. This applied model presents how the manufacturer can take advantage of the retailer s market information and improve the effic...

2009
René Caldentey Xiangfeng Chen

In this paper we investigate the interplay between operational and financial decisions within the context of a two-echelon supply chain. A retailer purchases a single product from a supplier and afterwards sells it in the retail market to a random demand. The retailer, however, is budgetconstrained and is therefore limited in the number of units that he may purchase from the supplier. We study ...

This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...

Alireza Haji, Babak Haji

In this paper we consider a system consisting of a supplier with a single processing unit, a repair center, and a retailer with Poisson demand. We assume that the retailer applies one-for-one ordering policy with backorders for his inventory control. The retailer’s orders form a queue in the supplier processing unit. We also assume that a certain fraction of the products produced by the supplie...

This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

This paper investigates the impact of provided service by the retailers and manufacturers on customers’ demand and members’ profit in a supply chain. It focuses on a supply chain structure with one manufacturer and a common retailer. The demand of customers depends on retailer price and service level. A game-theoretic framework is applied to obtain the equilibrium solutions for each entity in s...

We model a real-world case problem as a price competition model between two leader-follower supply chains that each of them consists of one manufacturer and one retailer. T he manufacturer produces partially differentiated products and sells to market through his retailer. The retailer sells the products of manufacturer to market by adding some values to the product and gains margin as a fracti...

Journal: :Management Science 2004
Shuba Srinivasan Koen H. Pauwels Dominique M. Hanssens Marnik G. Dekimpe

While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority a...

2003
Metin Çakanyildirim Sirong Luo

We study lead time options in a manufacturer and a retailer supply chain where the retailer uses the (R, Q) inventory policy: the retailer places an order to the manufacturer who initially promises to deliver the order a lead time later. The manufacturer also promises to expedite or postpone the delivery of the order by a certain amount of time if the retailer makes such a request. Consequently...

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