We consider a manufacturer (i.e., a capacitated supplier) that produces to stock and has two classes of customers. The primary customer places orders at regular intervals of time for a random quantity, while the secondary customers request a single item at random times. At a predetermined time the manufacturer receives advance demand information regarding the order size of the primary customer....

introduction: internet searches suggest people need to check the appropriate and correct information in the field of health. meanwhile, due to the rapid growth of new technologies such as mobile technology, which today is universally accessible to all members of society, has been created a new  and  appropriate channel to offer health services that use this technology to propose best value tail...

nowadays, the pioneer companies are trying to increase their profitability through satisfying the needs of their customers by using the best possible way. therefore, market orientation strategy is considered to be the key to organizational success. market orientation is a major issue in management of the market and potential customers and with its positive relation with the business performance...

due to the importance of “service quality and customerssatisfaction” subject, this study seeks to investigate and prioritize thefactors which are effective on service quality and customers satisfactionusing grey relational analysis (gra) method. in the case of statisticalpopulations with large sizes, none of the other methods can competewith gra from the viewpoint of calculation accuracy. the s...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

This paper deals with the coordination of pricing and order quantity decisions for two seasonal and substitutable goods in one firm. We assume that the customers are price sensitive and they are willing to buy the cheaper products, which is known as one way and customers-based price driven substitution. First, a mathematical model is developed for one firm, which contains two replaceable produc...

Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...