This paper presents the concept and an empirical evaluation of the course “High-tech Entrepreneurship and New Media”. The course design is based on socio-cultural theories of learning and considers the role of social capital in entrepreneurial networks. By integrating student teams into the communities of practice of local start-ups, we offer learning opportunities to students, companies, and a...

Messaging with new media should be fun, but sometimes participating in conversations can become a burden for users due to the effort required. In this paper, examples of such situations are presented from a study on a multimedia program for mobile phones that can be used to create MMS-based comic strips. The examples show how the social system of gift-giving obligations, originally presented by...

The article comes to the conclusion that brands can benefit from having a presence in Facebook and other Social Network Sites (SNS) if the objectives and the nature of the brand suit the environment. This study identifies the relations between tribalism and tribal marketing by analysing consumer behaviour and the formation of the tribes within a Facebook and blog environment. Studying one natio...

Over the past five years, the emergence of interactive social media has influenced the development of learning environments. Learning management systems have come to maturity, but because they are controlled by educational institutions and are subsequently used to support institutional learning, have been seen by learning technologists as not capturing the spirit and possibilities that new medi...

Background & aim: Gender role attitude is one of the key issues affecting the stability of family foundation, which is under the influence of mass media. New media and the process of globalization are effective in promoting gender equality, and an example of modern media is virtual social networks. This study aimed to determine the relationship between virtual social media usage and gender role...