This article addresses several issues raised by Nichols, Gintis, and Skyrms and Zollman in their comments on my book, The Grammar of Society: The Nature and Dynamics of Social Norms. In particular, I explore the relation between social and personal norms, what an adequate game-theoretic representation of norms should be, and what models of norms emergence should tell us about the formation of n...

BACKGROUND Scholars in a variety of disciplines are interested in understanding the conditions under which social norms affect human behavior. Following the distinction made between descriptive and injunctive norms by the focus theory of normative conduct, the theory of normative social behavior predicts that the influence of descriptive norms on behavior is moderated by injunctive norms, outco...

rural sustainable development will be obtained through sound exploitation of environmental resources with an appropriate theoretical emphasis with protection and improvement of them for next generations. rural people behavior has important role in quality of these resources. this study was designed to develop a model of rural people environmental behavior. this study implemented in the west pro...

Despite the ubiquitous reference to the concept of social norms in the social sciences, there is no consensus about the power of social norms to direct human action. For some, norms have a central and regular influence on human behavior, while for others, the concept is too vague, and the evidence we have about norm compliance is too contradictory to support the claim that they appreciably affe...

introduction: recognizing the determinants of behavior plays a major role in identification and application of effective strategies for encouraging individuals to follow the intended pattern of behavior. the present study aimed to analyze the university students’ behaviors regarding the amenability to dress code, using the theory of reasoned action (tra). methods: in this cross sectional study,...