Modern organizations face the challenge of communicating their marketing strategies through the Web, besides the traditional means of communication, i.e., newspapers and television. In this context, evaluation of the communicative efficacy of websites becomes a ‘must’ for exploiting the power of such communication channels. In this paper, we propose a systematic method and a tool that supports ...

Linguistic steganography (LS) aims to embed secret information into a highly encoded text for covert communication. It can be roughly divided two main categories, i.e., modification based LS (MLS) and generation (GLS). MLS embeds data by slightly modifying given without impairing the meaning of text, whereas GLS uses well trained language model directly generate carrying data. A common disadvan...

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Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

the present study assessed the construct validity and reliability of a researcher-constructed psycho-motor mechanism scale based on the communicative theory of translation proposed by pacte (2003). in doing so, the necessary criteria for designing the scale were obtained by a thorough review of related literature on previously constructed scales in error analysis or holistic ones. moreover, in ...

the arabic word “wadi”, which was clearly understood by the arab nomads, had not been used in the ancient persian texts. the first uses of this word in the persian works go back to late third century after hijrah, when the translators had to find equivalents for ten qur’anic usages of the word. the present research aims to study which equivalents were employed in different periods for this word...