OBJECTIVE The youth smoking rate is on the rise in Turkey. Although many marketing bans have been effectively implemented, regulations related to retail tobacco outlets have gone unnoticed and have not been effectively supervised. In this study, we aimed to show the lack of legal regulation related to the high retail tobacco outlet density with displays. MATERIAL AND METHODS In the center of ...

The gap in revenue production at most schools between the two “big-time college sports” and women’s basketball is vast. One of the biggest contributors to revenue for most sports is attendance, and while there has been some general research on attendance in college sports, there is little prior work examining women’s basketball specifically. The purpose of this study was to fill the dearth of r...

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...

Sport, like so many other facets of life, has been affected by globalisation. By crossing national boundaries, globalisation, often also termed modern imperialism or Americanisation (Donnelly, 1996), has the ability to affect sport's various processes. This becomes more evident during mega events and when observing the traditional winners or the strongest nations. Paul De Knop and Sandra Hartho...

Professional sports have emerged as a lucrative business, with many opportunities for sports marketers to flourish. As this paper will show, professional sports teams unite to produce a league product that, while initially is produced to provide entertainment for spectators, is now sold to four distinct groups: first, fans who support leagues by attending games, following games on television an...

Taekwondo (TKD) has seen rapid growth as a universal martial art sport due, in part, to it being an Olympic Games event. TKD has played a very important role in the construction of the image of Korea as a nation brand. This chapter provides an extensive discussion on factors affecting consumer decisions to participate in TKD schools. The suggested factors in this chapter provide specific implic...

No previous research in squash has considered the time between shots or the proximity of the ball to a wall, which are two important variables that influence shot outcomes. The aim of this paper was to analyse shot types to determine the extent to which they are played in different court areas and a more detailed analysis to determine whether the time available had an influence on the shot sele...