BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 lowand middle-income countries. METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423)....

This research presents a model that integrates trust, online risks and benefits, brand awareness/associations, perceived quality and explains how they impact on brand equity and brand loyalty in the context of internet banking. The research model estimation uses the PLS approach and applies FIMIX-PLS to segment the sample. The research findings show that the main difference characterizing the t...

BACKGROUND Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries. METHODS Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423...

The aim of the study is to explore impact brand awareness, loyalty and attitude on purchase intention in online shopping. was quantitative nature adopting survey method. Due absence a sampling frame, convenience sampling, form non-probability utilised total 253 responses well collected from Braamfontein, busy business district Johannesburg, South Africa. In order test proposed hypotheses, uniqu...

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness, Association dan Ambassador terhadap keputusan pembelian produk Skincare Scarlett Whitening.Jumlah sampel yang diolah menjadi data penelitian sebnyak 100 responden.Teknik pengumpulan menggunakan kuesioner disebar kepada analisis dalam regresi linier berganda dengan SPSS versi 18. Hasil menunjukan bahwa Awareness ambassador ber...

Penelitian ini bermaksud memahami dampak tagline dan brand ambassador terhadap awareness konsumen Lazada di Kota Sukabumi. Metodologi penelitian yang dipakaimerupakan pendekatan kuantitatif teknik pengumpulan data memakai survei dibagi menjadi 100 responden. Pengujian kualitas instrumen dilakukan atas uji validitas reliabilitas. Hasil menunjukan bahwa (1) Tagline secara parsial bedampakpositif ...

Penulis menggunakan metode penelitian kuantitatif dan cara yang digunakan untuk memperoleh data diperlukan dalam ini adalah dengan observasi, penyebaran kuisioner, dokumentasi jumlah sampel sebanyak 93 responden dari populasi 121 orang konsumen PT Garudafood Jakarta. Dalam diolah SPSS versi 26 melakukan uji validitas, reliabilitas, persamaan regresi linier berganda, koefisien determinasi. Ringk...

Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds of the people when they hear or see a name or symbol of some university or institute. This research ai...

To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...