The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in South Korea, the proposed model was estimated by structural equation modeling analysis. The model sugge...

As a part of corporate social responsibility, corporate donation is developing quickly in world. We used data from 290 firms in Yangtze River delta involved in contribution from the year 2004 to 2006. Based on the statistics analysis, the results are as follows: (1) Corporate donation and corporate social capital have a positive correlativity relationship. And corporate donation and corporate c...

there is little consensus on the corporate diversification-efficiency relationship in the diversification literature. the study aims to contribute to the literature by looking jointly at two dimensions of corporate diversification as product diversification and international diversification and the relationship between them. the results show negative relationship between product diversification...

This study explores corporate governance practices within the context of the Nigerian banking industry using instances of corporate governance lapses that resulted in part to the Nigerian banking crises. We present multiple case analysis of publicly available documents and court papers (in the United Kingdom and Nigeria) to document instances of breach and areas of weakness in the existing Nige...

This research defines a method for a new engineering discipline: corporate architecture engineering. This method supports corporate architecture teams with the development, maintenance and use of a corporate architecture. The purpose of corporate architecture is to regain control over the complexity that occurs on the corporate level of organizations in which a diverse collection of infrastruct...

in this paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the influencing factor on corporate image are considered and examined. contrary to the studies fulfilled in other countries, the research results show that in iran fulfillment of social responsibil...

2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. This article outlines the benefits and characteristics of corporate brands. It details the differe...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...