This study aims to investigate the formal and informal attributes of founding entrepreneurs contributing to venture growth. The study found significant relationship between venture growth and entrepreneurs with high personal initiative, focused on specific competency areas within operations, finance, marketing and human resources. In operations, founding entrepreneurs are found to be concerned ...

The word-of-raouth effect — the interaction between current and prospective product users — has an important impact on the sales of many products. A mathematical model is developed which explicitly incorporates such an effect. Procedures for estimating the parameters of the model are developed and data for two ethical drugs are used to validate the model. The model is used to develop marketing ...

The study assessed opportunities and challenges in the adoption of Information and Communication Technologies (ICT) by tour operators in Tanzania. Focused group discussions, key informant interview both (guided by checklists), and questionnaires (open and closed ended) were used for data collection. The results indicate that through the use of ICT the entire tourism industry structure is changi...

This study examines the relation between life events and the adoption of wills among older adults using the 1996 and 2000 surveys of the Heath and Retirement Study. The results suggest that the adoption of wills and trusts is associated with four life events (i.e., becoming a widow, being diagnosed with cancer, retiring, and having a positive change in assets). Older adults experiencing these e...

The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

As part of pandemic preparedness planning, the European Commission (EC) and the European Medicines Agency (EMEA) introduced a procedure to allow the submission and evaluation of core pandemic dossiers (for ‘mock-up’ vaccines) during the inter-pandemic period leading to marketing authorisations which could only be used during an officially declared pandemic (World Health Organization [WHO] Phase...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...