the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

Over the last two decades, creative cities have become an issue of interest as governments in several countries worked to develop ecosystems where class can innovate and share ideas. Many city focus more on developing pay less attention their city's branding. This study aims see Singapore a newly appointed UNESCO brand, even though it already has destination brand. There are challenges about wh...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

Lake Toba is the target of a world-class tourist destination planned by Indonesian government. Various policies and strategies were made to achieve these targets. The focus study in this emphasizes role brand trust mediating image on visitor loyalty Toba. population sample 125 visitors selected accidental sampling. path analysis was chosen see direct indirect towards loyalty. results showed tha...