The mobile online medium (i.e. mobile data communication) allows the creation of context-sensitive profiles for mobile consumers by using identityand context information and thereby enabling the efficient targeting of current consumers' needs. However, current implementations of Mobile Marketing activities do not make use of these beneficial unique features and apply, for instance, content-base...

We separate the “rentier” portion of the budget constraint of the representative agent from the “income-plus-distributed profits” segment. The former’s wealth consists exclusively of returns on government bonds, the latter’s wealth is wage income from working for firms plus the distributed profits of the latter. The non-neoclassical element is the non-imposition of the market-clearing assumptio...

S INCE PROBLEMS of estimating the survival of freely mobile cells (mostly the blood cells ) have occupied the attention of investigators, there has been much discussion as to the appropriate mathematical model. Schi#{248}dt,’ considering red cells, envisaged two major possibilities : first, that cell destruction is indiscriminate and age-homogenous so that an exponential curve should result; se...

the objective of the present study was to investigate the effect of different doses of some 7 natural semi-arid medicinal plants’ essential oils on in vitro ruminal digestion and fermentation patterns of a mid-forage (alfalfa hay: concentrates, 1:1) diet. treatments consisted of either basal diet alone (control) or added with 35, 70, 140 or 280 µl l-1 of coriander, oregano, caraway, cumin, cinn...

The aim of the chapter is to discuss and illustrate different approaches taken in the area of empirical market segmentation in tourism, and to raise conceptual, practical and methodological problems in this context. The chapter is limited to the discussion of empirical market segmentation, which means that an empirical data set (typically resulting from a tourist survey) represents the basis. P...

This study examines individual behavior in two well-functioning marketplaces to investigate whether market experience eliminates the endowment effect. Field evidence from both markets suggests that individual behavior converges to the neoclassical prediction as market experience increases. In an experimental test of whether these observations are due to treatment (market experience) or selectio...