نتایج جستجو برای: variety of sales promotion variables
تعداد نتایج: 21186259 فیلتر نتایج به سال:
this study attempts to investigate the impacts of severalcorporate governance mechanisms on two alternative proxies for agencycosts, namely the ratio of total sales to total assets (asset turnover) and theratio of selling, general and administrative expenses to total sales(sg&a;). agency costs, non-executive directors on the board, andinstitutional investors are dependent variables. the analysi...
cognitive studies of translation process have recently been awarded a great deal of attention. there exists a psychological angle to almost all translation activities. the present study, thus, deals with analysing the relationships between iranian prospective translators tolerance for ambiguity (ta) and their willingness to translate (wtt). the research was conducted as a mixed methods study, d...
Firms offering high product variety and customization can paradoxically experience a loss of sales because customers feel overwhelmed by the number of product configurations offered. Sales configurators may be a solution for avoiding this paradox, but relatively few studies have focused on the characteristics they should have in order to overcome this problem. Furthermore, empirical investigati...
abstract the present study deals with a comparison between reactive and pre-emptive focus-on-form in terms of application and efficiency. it was conducted in an intermediate english class in shahroud. 15 male learners participated in this research and their age ranged from 18 to 25. a course book, new interchange 3, and a complementary book were used. every session the learners gave lectures o...
due to extraordinary large amount of information and daily sharp increasing claimant for ui benefits and because of serious constraint of financial barriers, the importance of handling fraud detection in order to discover, control and predict fraudulent claims is inevitable. we use the most appropriate data mining methodology, methods, techniques and tools to extract knowledge or insights from ...
This study aims to analyze the factors that affect sales of coffee shop Bacarito Kopi in Padang City. The research method used is a survey method. Consumers who are as respondents determined by accidental sampling with total 70 respondents. data were obtained through interview guides and distributing questionnaires using likert scale. analysis descriptive qualitative quantitative analysis. Base...
There has been a lot of discussion in the marketing literature on how in-store features affect customer impulsive buying, but surprisingly few researches have looked at elements relate to demographic profiles. Researcher conducted field study supermarkets Chennai, India understand more about factors that influence buyers impulse purchases while they are store. A primary survey is among supermar...
We study the optimal levels of advertising and promotion budgets in dynamic markets with brand equity as a mediating variable. To this end, we develop and estimate a state-space model based on the Kalman filter that captures the dynamics of brand equity as influenced by its drivers that include a brand’s advertising and sales promotion expenditures. By integrating the Kalman filter with the ran...
How do competitors react to each other’s price-promotion and advertising actions? How do these reactions influence the net sales impact we observe? We answer these questions by performing a large-scale empirical study of the short-run and long-run reactions to promotion and advertising shocks in over 400 consumer product categories, over a four-year time span. Competitive reaction can be passiv...
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