The Focus Group (FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information systems, among others. Depending on the research objective, the Focus Group can be used alone or in conjunction with other methods. The results obtained from the FG application are particularly effective in supplyi...

this study aimed at identifying required competencies for the labor market by the graduates majoring in the agricultural extension education field. the study population included undergraduates, faculty members, and employers, as related to bachelor level in three extension and education departments at bu ali sina, tehran, and shiraz universities of iran. the study has employed both quantitative...

Qualitative case study is hardly a research technique in its proper sense, but it is typical of most qualitative research to employ its usage in the research design. Hence, it merits some discussion. This paper considers some methodological issues of collecting qualitative data from distance learners at the Universiti Utara Malaysia (UUM). This paper begins with an overview of the study before ...

Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thus, developing an appropriate personality for creating a compatible image of the brand in the cust...

objective: the aim of this study was to exploring the problems and challenges of dissertation writing process of library and information science in regard to students’ perspective.   method: the survey population was consisted of all library and information sciences’ students who graduated from one of the universities in tehran in recent years. the sample of research was consisted of 20 student...